First ever global marketing
"The Computer Is Personal Again" was first ever global marketing campaign with the focus on highly individual and personal relationship people have with their computers. Brought to life by Publicis Advertising, it started in May 2006, covered North America, Europe, Asia and was running in over 100 countries. It got "Campaign of the year" award, helped the HP brand gain 9 percent in brand value and grew sales by 33% worldwide.
As a lead developer on HP team with Publicis vendor, I was working on wide range of micro sites, landing pages and banners that had to be built, adopted and localized for many countries around the globe.
- Publicis Adv. (UK)
- Adobe Flash
- Full stack